Understanding that all leads, website visits, impressions on ads, email marketing, call tracking, Google Business, social chatter entering your organization are going to come from various sources is important.

Having a team that can aggregate that data into something measurable is the first step. Then putting together a strategy on KPI’s “key performance indicators” is the second step to measuring for your goals that deliver results.


What has your organization done in the past and what are the key metrics that are lacking results, tracking and strategy?

That’s where we can actively set benchmarks past, present, and future that can be discussed in our monthly strategy calls.


CRMsi can integrate all aspects of reporting into a monthly format that fits each individual business situation and strategy we work with.

When we report based on the measuring standards & benchmarking, we work with our clients to shape the reports and strategies in an ongoing effort to optimize every aspect of our campaigns.